If you still believe Facebook and Twitter are the be-all and end-all of social media promotion tools, think again. Say hello to your business’s new marketer, Pinterest. Pinterest pins are 100 times more spreadable than any other tweet, with the retweet average hitting a mere 1.4%. And, in case of Facebook, the half-life of a pin is 1,6000x longer than a Facebook post. These stats prove that Pinterest is yet another Social media platform to promote your venture on large scales.
If you don’t have an account currently, or if yours is a personal account, then you need to sign up for an official Pinterest for a Business account in order to tap into the full potential of Pinterest promotions. Pinterest doesn’t just provide entrepreneurs with the platform, they are creating enlightening marketing materials to teach you how to maximize its effectiveness for marketing your business.
Pinterest Analytics is one of the latest and awesome features of Pinterest for Business account. When you are done with the verification of your account, you get access to important tracking info. You’ll be able to see which tactics and content work so you can constantly improve your promotion campaign.
There are five types of Rich Pins, all laden with more information than your average pin for serious sales power. They carry the real-time price and stock updates, direct links to your website, and communicating map locations.
Pinterest has sworn some new tools exclusively to business accounts in the future. As of now, that includes Promoted Pins, the infamous Pin It Button, and lastly the Widget Builder. As newer tools are being added, you can stay posted by joining the Pinterest bulletin. You get to use your business name instead of the typical username formula. This also means your Pinterest account won’t have a reflex link to your Facebook account, so you might have to add a Facebook tab to your Pinterest home page.
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